Maj Jenkins ✹ Project

Remaking the Visitor Experience

Wayfinding, 2023

A complete refresh of museum signage at the Exploratorium's entryway.

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Remaking the Visitor Experience

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Facing a mismatched collection of signage leftover from emergency pandemic regulations and directions from over the last couple of years, the entryway to the Exploratorium was in dire need of a refresh.

This project started with taking inventory of every sign currently on the museum floor. I recorded over 100 signs and created a shareable spreadsheet for the design team to repeatedly reference during this project as we outlined our goals.

This initiative, as part of the Remaking the Visitor Experience, sought to improve visitor wayfinding and satisfaction when they first walk in the door. A sub-brand and signage standards for future designs were created, as well as templates for the signage. I created the first drafts of signage as well as digital signage for the ticketing corridor.

Signage was purposefully developed with multiple languages to support diverse museum audiences in wayfinding.

Organization

Exploratorium

Disciplines

Wayfinding

Project team

Henni Yama

Lutzka Zivny

Year

2023